What AI cannot do: two contrasting visions in organized tourism

Artificial intelligence has also entered the world of travel agencies: some integrate it into their daily processes, automating quotes, content, and itineraries, while others prefer to maintain a more human and relational approach, based on direct listening and a deep understanding of the client.

This talk brings together different experiences and perspectives: on one side, agencies and tour operators experimenting with digital tools to improve efficiency and productivity; on the other, those who continue to focus on the artisanal value of travel consultancy.

An opportunity to reflect together on how to find the right balance between technology and relationships, between speed and personalization, between data and emotions. Because in the tourism of the future, true innovation also lies in the ability to remain human.