Valtur unveils its winter program. This year, too, it does so with a unique editorial product: the Valtur Winter Magalogue, a narrative that goes beyond the tourism offer and becomes a voice of the brand’s continuous evolution.
What does it mean today to be a historic tourism brand? And what, ultimately, is a vacation: a container of colors, rituals, and soundtracks; a collection of data (that data alone cannot explain); a word rich with meaning; a space that allows one to shed the roles of everyday life and, in doing so, rediscover oneself?
How does a brand like Valtur choose to interpret the evolution of Italians’ vacations in its offerings?
We reveal Valtur’s innovations in the year the brand was recognized as a Historic Italian Brand, an occasion to reflect on the meaning of vacation today: not just data and numbers, but time, emotions, and collective memory.
The discussion features Giuseppe Pagliara (CEO of the Nicolaus Group), Roberto Pagliara (President of the Group), and Sara Prontera (Chief Marketing Officer of the Group), alongside three distinguished editorial contributors who lent their pen and perspective to the new catalogue: Andrea M. Alesci, author of the newsletter Linguetta; Emilio De Risi, author of 21 gr di Turismo; and Roberto Gentile, tourism columnist, retail expert, community manager, and headhunter.
Moderated by Claudia Torresani of AT Comunicazione.
An appointment for those who believe that designing Italians’ vacations has always been a serious matter.
