Events Programme
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InOut I The Hospitality Community is the hub where content, vision, and tools converge to interpret change and drive hospitality and tourism strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- ASTOI HUB
- Abete Room
- Acero Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- Diotallevi 2 Room
- EXTRA HOSPITALITY ARENA
- FAITA AGORÀ
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- Sisto Neri 2 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- English
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
The role of managers, hosts and property managers in the economic, social and environmental development of local territories. The impact of the non-hotel sector according to Vivere di Turism
14 October 11:00 am - 12:00 pm
The role of managers, hosts and property managers in the economic, social and environmental development of local territories. The impact of the non-hotel sector according to Vivere di Turism
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Competitiveness exists when the team is solid. Four Italian companies share how they have invested in people, roles and skills to stand out in the market
14 October 12:10 pm - 1:10 pm
Competitiveness exists when the team is solid. Four Italian companies share how they have invested in people, roles and skills to stand out in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
The home everyone wants to book: 5 home stagers and 5 concrete strategies to transform holiday homes, apartments, B&Bs and agriturismos into recognisable and bookable hospitality spaces
14 October 3:40 pm - 4:40 pm
The home everyone wants to book: 5 home stagers and 5 concrete strategies to transform holiday homes, apartments, B&Bs and agriturismos into recognisable and bookable hospitality spaces
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Unfiltered identity: irony, real-life challenges and community in the daily storytelling of hosts. This is how social media is changing the perception of the non-hotel accommodation sector
14 October 4:50 pm - 6:00 pm
Unfiltered identity: irony, real-life challenges and community in the daily storytelling of hosts. This is how social media is changing the perception of the non-hotel accommodation sector
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Skills at the centre. Revenue, taxation, marketing, operations, automation and leadership: how to use them to prove your existence and compete at your best in the market
15 October 11:00 am - 12:00 pm
Skills at the centre. Revenue, taxation, marketing, operations, automation and leadership: how to use them to prove your existence and compete at your best in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Identity, language and relationship in non-hotel hospitality. Rules for effective communication to strengthen perceived value according to Vivere di Turismo Business School
15 October 12:10 pm - 1:10 pm
Identity, language and relationship in non-hotel hospitality. Rules for effective communication to strengthen perceived value according to Vivere di Turismo Business School
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi
15 October 1:20 pm - 2:20 pm
Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market
15 October 2:30 pm - 3:30 pm
Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Inhabiting excellence. Going beyond the standard to give the guest the privilege of a complete experience
15 October 4:50 pm - 6:00 pm
Inhabiting excellence. Going beyond the standard to give the guest the privilege of a complete experience
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Staying within the existing: numbers, impact and new responsibilities between overtourism, short-term rentals, residents' needs and regulations. The non-hotel accommodation sector at a cross
16 October 11:00 am - 12:00 pm
Staying within the existing: numbers, impact and new responsibilities between overtourism, short-term rentals, residents' needs and regulations. The non-hotel accommodation sector at a cross
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
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THE ARENAS
The event program is organized as a unified system connecting InOut | The Hospitality Community and TTG Travel Experience.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
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