Fabio D'Onorio

He has been working in Digital since 2016, after several years of experience in sales promotion, trade marketing, and B2B communication (travel market, tour operating sector). As Digital Marketing Manager, together with his team he redesigned all the brand’s web environments, digital ecosystem touchpoints, and corporate direct marketing activities. Since April 2022, with the strategic goal of reaching users who do not rely on traditional distribution channels to book their holidays, he has launched a new e-commerce channel for direct-to-consumer (D2C) sales. In addition to redesigning the user experience on the website and investing in digital technologies and marketing, he created and still leads a new organizational unit: an in-house Contact Center, with a team of Travel Consultants who play a fundamental role in supporting users at every stage of the funnel and facilitating purchases.