Giorgia Deiuri

territorial marketing consultant, destination manager and trainer. She supports public bodies, destinations, DMOs, GALs, wineries and businesses in the development of tourism products and strategic marketing plans to help them position themselves in an increasingly competitive market. She is the author of the book Le parole giuste per promuovere un territorio – Tecniche di storytelling gentile and the creator of the gentle storytelling method, an approach that considers kindness a strategic lever for building authentic relationships, engaging communities and generating trust. In her projects, she places listening, participation and co-design at the centre, convinced that a territory can best be enhanced through the people who live in it and tell its story. She works in tourism innovation, territorial marketing, artificial intelligence and community development, accompanying organisations and destinations in the creation of authentic and sustainable experiences capable of generating lasting value.