After entering the world of tourism following her graduation from IULM University in Milan, from 2011 to 2025 Giovanna Sainaghi served as Director of Visit Flanders in Italy, a period during which the Belgian region of Flanders consolidated an excellent reputation and positioning in the Italian market among both travellers and media and B2B operators. During these years, she also dedicated herself to Adutei - Associazione Delegati Ufficiali del Turismo Estero in Italia, of which she was president between 2022 and 2025. From 2026 onwards, she embarked on a new professional chapter as a consultant and independent professional. Today she helps and supports the development of organisations in the world of tourism, destinations and culture, including FTO - Federazione Turismo Organizzato di Confcommercio, for which she oversees activities dedicated to the incoming sector.
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Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
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