Giulia Sturmann

Tourism professional with over twenty years of experience in the industry, she has built her career by intertwining strategic skills, creative vision, and a deep understanding of market trends. After obtaining a Master's degree in Tourism Digital Marketing, she developed an innovative approach to designing travel experiences, based on listening, personalization, and the conscious use of digital technologies. Over the years, she has collaborated on creating tailor-made itineraries and travel formats that enhance authenticity and freedom of discovery, anticipating the needs of contemporary travelers. As CEO and founder of L'Ora Feliz, a travel agency, travel designer, and tour operator specializing in personalized trips, she leads a team dedicated to creating customized experiences, with a particular focus on Fly & Drive and Fly & Rail formats, small groups, and routes off the beaten tourist paths. Her mission is to contribute to a more human, conscious, and narrative tourism, capable of transforming every journey into a unique story.