Giuseppe Mattiazzo oversees the marketing of Venice Tours and Casanova Tour – Lufthansa City Center. Venice Tours combines a passion for Venetian roots with a solid operational structure serving over 350,000 clients per year. With more than 40 years in tourism and a long career in incoming tour operating, he manages the marketing of products across all sales channels: from international OTAs to direct channels, through to traditional distribution. This year, Casanova Tour celebrates 30 years in the Lufthansa City Center network.
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Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
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