Irina Melissa Hernández Rodríguez

At Blinkup, she serves as Sales Manager & Business Developer, contributing to the strengthening and expansion of the commercial division both in Italy and abroad. She supports hotel groups and independent properties in their digitalization processes, offering tailored solutions that integrate Advisory, Digital Marketing, and Revenue Management, with a practical approach focused on results, innovation, and sustainable growth. Her professional path has developed mainly within the hospitality sector. She led the Data Division at Thrends and directed The Bulletin, a daily reference point for the industry in Italy. Through these experiences, she gained expertise in analyzing market trends and advising national and international hotel chains in their strategic decision-making. Today, she brings this wealth of knowledge to Blinkup, generating value and new opportunities for growth.