Laura Rolle

She is co-founder and research director of Blue Eggs, the first international company specialized in decoding and applying Deep Trend®* to design innovation for brands, products, and territories. Considered one of the leading international experts in socio-semiotics applied to branding, communication, and innovation, she is a trainer and speaker at international conferences and master's programs, as well as a professor of Advertising Semiotics at the University of Turin and Semiotics for Design at IAAD, The Italian University for Design. Author of the book "Semiotics in Practice. Tools for managing brand strategies", for over 27 years she has combined academic teaching with consulting for companies, organizations, communication agencies, design and architecture firms. Particularly in the tourism sector, she supports territories and brands in innovation projects, repositioning, and medium to long-term development. * Deep Trend® is an intellectual property of Blue Eggs