Luigi Liu

He is Head of Southern Europe at Alipay+ and a leader in cross-border payment innovation, with over 7 years of experience at Ant International. Specialized in the travel retail and mobile payment sector, he leads market expansion in Italy, Spain and Portugal, managing partnerships with major payment players such as Nexi, Unicredit, Adyen and Worldline. A professional with trilingual skills (Italian, Chinese, English), he represents a unique bridge between European payment infrastructure and Chinese technological innovation. He holds a degree in marketing and an MBA in Global Business and Sustainability from Università Cattolica del Sacro Cuore in Milan and has completed executive programs at Peking University. His expertise focuses on Asian tourist spending behavior, digital payment integration, digital marketing, and improving the shopping experience for Asian travelers.