Partner and CEO of YallaYalla, Franco Di Pietro combines thirty years of experience in the IT sector with well-established expertise in tourism marketing and the creation of increasingly advanced technological solutions to meet the new challenges of the tourism industry, including through the use of artificial intelligence tools. Today he leads the company with the goal of enhancing its core business — the sale of travel packages in close synergy with Tour Operators — integrating it with new technological solutions. In this direction lies the development of advanced dynamic packaging platforms (B2C and B2B): tools designed to facilitate the creation of flexible itineraries and to enrich the traditional offering with a section entirely dedicated to local experiences.
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The formula of excellence. What truly matters (and what remains) in the heart of those who travel
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