Luca Qiu is a China Advisor and CEO of Value China, a consulting company for marketing in the Chinese market. He also serves as President of Giovani di Confesercenti Bologna and is a member of the Board of ASSOCINA, the first association of second-generation Chinese people in Italy. With a career built around innovation and international projects, he works every day to promote dialogue and economic and cultural relations between Italy and China.
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The Chinese tourism market exists but has changed. The new expectations of travellers and the new opportunities for hospitality
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