He is an expert in Travel Tech and digital marketing for tourism. Founder of Semplicissimo - AI Digital Transformation - he oversees digital projects for startups and companies undergoing relaunch, with a focus on booking websites and e-commerce for tour operators, social media, automation and artificial intelligence. He is a trainer for FTO – Federazione Turismo Organizzato. Since 2022 he has been a Subject Matter Expert at IULM University in Milan, where he collaborates on the course Data, Trends and Society and publishes essays on new communication models. He is a lecturer on the Master in Tourism Management at the same university and also teaches on the Master Turismo 4.0 at UniCalabria and the Master in Tourism Digital Marketing at UET. He has worked with travel agencies, tour operators and high-end hotels in Italy and abroad, developing strategies that integrate data, AI and creativity for digital growth. He participates as a speaker at conferences and trade fairs such as TTG and BIT, presenting concrete case studies on artificial intelligence, automation and social media applied to tourism.
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The augmented travel agency: How to use digital tools and artificial intelligence to work more efficiently, communicate more effectively and sell with greater impact
The augmented travel agency: How to use digital tools and artificial intelligence to work more efficiently, communicate more effectively and sell with greater impact
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