Ilaria Legato

Ilaria Legato is a consultant, brand designer and trainer specializing in Hospitality, food and lifestyle, with a multidisciplinary approach that integrates strategy, communication and sensory design. Co-author of the book Creative Restaurant Branding® (Hoepli, 2021) and author of the book 'Io sono naso, come usare il potere del logo olfattivo nel branding e marketing turistico' (Dario Flaccovio Editore 2025), she supports restaurateurs, entrepreneurs and cultural organizations in building authentic and multisensory identities. She teaches at IED where she coordinates the Master in Brand Design for Hospitality and the course in Experimental Practise in Olfactive Design. Her research on the olfactory identity of brands, developed at POLI.design, leads her to enhance the sense of smell as a powerful tool for storytelling and differentiation, creating distinctive, memorable and consistent brand experiences.