Events Programme
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- Events programme
InOut I The Hospitality Community is the hub where content, vision, and tools converge to interpret change and drive hospitality and tourism strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- ASTOI HUB
- Abete Room
- Acero Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- Diotallevi 2 Room
- EXTRA HOSPITALITY ARENA
- FAITA AGORÀ
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- Sisto Neri 2 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- English
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
Tourism, intelligence and proactive adaptation
14 October 5:00 pm - 6:00 pm
Tourism, intelligence and proactive adaptation
Place: Tiglio 2 Room
Category: Trends
Language: Italian
Be there, to create value: People and relationships at the heart of Garibaldi Hotels' hospitality vision
14 October 5:00 pm - 5:30 pm
Be there, to create value: People and relationships at the heart of Garibaldi Hotels' hospitality vision
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
Longevity that benefits tourism. Cultivating the 'travelspan'
14 October 5:10 pm - 6:00 pm
Longevity that benefits tourism. Cultivating the 'travelspan'
Place: Book&Go Arena
Category: Trends
Language: Italian
Euronet: payment solutions for Open Air Tourism – The collaboration agreement with FAITA
15 October 10:00 am - 10:45 am
Euronet: payment solutions for Open Air Tourism – The collaboration agreement with FAITA
Organized by: EURONET
Place: FAITA AGORÀ
Category: Marketing&Sales
Language: Italian
Tour Operators, Networks and Agencies: new balances in the supply chain
15 October 10:15 am - 11:00 am
Tour Operators, Networks and Agencies: new balances in the supply chain
Place: ASTOI HUB
Category: Travel Agencies
Language: Italian
NATIONAL ASSEMBLY OF BEACH CONCESSION BUSINESSES Italian equipped bathing establishments. A national resource to be safeguarded, not destroyed
15 October 10:30 am - 2:30 pm
NATIONAL ASSEMBLY OF BEACH CONCESSION BUSINESSES Italian equipped bathing establishments. A national resource to be safeguarded, not destroyed
Place: Sisto Neri 1 Room
Category: Beach Management
Language: Italian
How to make customers happy and increase revenue with eSIMs: the Saily and Alpitour case study
15 October 10:30 am - 12:00 pm
How to make customers happy and increase revenue with eSIMs: the Saily and Alpitour case study
Place: Noce Room
Category: Marketing&Sales
Language: Italian
AI-driven revenue management
15 October 10:30 am - 11:30 am
AI-driven revenue management
Place: Ravezzi 2 Room
Category: Marketing&Sales
Italy Bike Hotels Day The training event for hoteliers who want to attract cycling tourists, improve their services and grow in a rapidly developing market
15 October 10:30 am - 2:00 pm
Italy Bike Hotels Day The training event for hoteliers who want to attract cycling tourists, improve their services and grow in a rapidly developing market
Place: Acero Room
Category: Hospitality Management
Language: Italian
Thermal Districts as a Driver of Territorial Development
15 October 10:30 am - 12:00 pm
Thermal Districts as a Driver of Territorial Development
Place: Ravezzi 1 Room
Category: Hospitality Management
Language: Italian
Behind the Scenes: what really makes a hotel work (Revenue, Operations, Compliance)
15 October 10:45 am - 11:10 am
Behind the Scenes: what really makes a hotel work (Revenue, Operations, Compliance)
Organized by: BeRevenue, HeyChain, Horeca Job
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Open Air Hub: the tool to use artificial intelligence in your hospitality facility
15 October 11:00 am - 11:45 am
Open Air Hub: the tool to use artificial intelligence in your hospitality facility
Organized by: JAMPAA - FAITA
Place: FAITA AGORÀ
Category: Innovation&Technology
Language: Italian
Does an effective narrative still exist to convince travellers? How to establish credibility in the age of AI and multi-channel communication
15 October 11:00 am - 12:00 pm
Does an effective narrative still exist to convince travellers? How to establish credibility in the age of AI and multi-channel communication
Place: Global Village Arena
Category: Marketing&Sales
Language: Italian
Skills at the centre. Revenue, taxation, marketing, operations, automation and leadership: how to use them to prove your existence and compete at your best in the market
15 October 11:00 am - 12:00 pm
Skills at the centre. Revenue, taxation, marketing, operations, automation and leadership: how to use them to prove your existence and compete at your best in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Bike Box Italia 2026: cycling travel becomes an experience to give as a gift
15 October 11:00 am - 12:00 pm
Bike Box Italia 2026: cycling travel becomes an experience to give as a gift
Place: Abete Room
Category: Trends
Language: Italian
Beach wedding: strengthening the existence of the segment. The transition from rite to system product
15 October 11:00 am - 12:00 pm
Beach wedding: strengthening the existence of the segment. The transition from rite to system product
Place: Beach Arena
Category: Marketing&Sales
Language: Italian
Regenerating the existing according to the roadmap of Les Roches Hospitality School. A practical model of regenerative hospitality that intersects clean technology and vision
15 October 11:00 am - 12:00 pm
Regenerating the existing according to the roadmap of Les Roches Hospitality School. A practical model of regenerative hospitality that intersects clean technology and vision
Place: InOut Arena
Category: Hospitality Management
Language: Italian
Tourism, nature and art
15 October 11:00 am - 12:00 pm
Tourism, nature and art
Place: Tiglio 2 Room
Category: Incoming Tourism
ViaggIAre: existing in travel, between the human and the artificial
15 October 11:00 am - 1:00 pm
ViaggIAre: existing in travel, between the human and the artificial
Place: Main Arena
Category: Innovation&Technology
Language: Italian
AI for the hotel: from property management system data to everyday decisions
15 October 11:00 am - 12:00 pm
AI for the hotel: from property management system data to everyday decisions
Place: Cedro Room
Category: Innovation&Technology
Language: Italian
Doing tourism in the age of Climate Change. Changing places, changing ways, connecting with the changing landscape in order to continue to exist
15 October 11:00 am - 12:00 pm
Doing tourism in the age of Climate Change. Changing places, changing ways, connecting with the changing landscape in order to continue to exist
Place: Italy Arena
Category: Incoming Tourism
Language: Italian
The future of experiential tourism. The hyperrealism of VR 180, the new face of territorial promotion
15 October 11:00 am - 12:00 pm
The future of experiential tourism. The hyperrealism of VR 180, the new face of territorial promotion
Place: Book&Go Arena
Category: Innovation&Technology
Language: Italian
The evolution of the experiential market according to Freedome and Arival: trends, unpublished data and the new perspectives of outdoor tourism
15 October 11:15 am - 11:35 am
The evolution of the experiential market according to Freedome and Arival: trends, unpublished data and the new perspectives of outdoor tourism
Organized by: Freedome
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Innovating from within. The Alpitour World model for transforming people into drivers of change
15 October 11:40 am - 12:20 pm
Innovating from within. The Alpitour World model for transforming people into drivers of change
Organized by: Alpitour
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
The proof of existence On Lake Maggiore since 1873, between tradition and innovation. A family and a territory
15 October 12:00 pm - 12:30 pm
The proof of existence On Lake Maggiore since 1873, between tradition and innovation. A family and a territory
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
FAITA Emilia-Romagna meets Open Air Operators
15 October 12:00 pm - 12:45 pm
FAITA Emilia-Romagna meets Open Air Operators
Organized by: FAITA EMILIA ROMAGNA
Place: FAITA AGORÀ
Category: Outdoor
Language: Italian
Everyone talks about Billboard. Shall I show you the numbers?
15 October 12:00 pm - 1:00 pm
Everyone talks about Billboard. Shall I show you the numbers?
Organized by: INSIGHTUP
Place: Ravezzi 2 Room
Category: Marketing&Sales
Language: Italian
Beach concession tenders: they exist and must be managed. How to correctly apply the regulations
15 October 12:10 pm - 1:10 pm
Beach concession tenders: they exist and must be managed. How to correctly apply the regulations
Place: Beach Arena
Category: Beach Management
Language: Italian
From Kraków to Rome: the Way of Saint John Paul II, a European journey through places, memory and people
15 October 12:10 pm - 1:10 pm
From Kraków to Rome: the Way of Saint John Paul II, a European journey through places, memory and people
Place: Global Village Arena
Category: Incoming Tourism
Language: Italian
The rediscovery of America. States, an enduring myth
15 October 12:10 pm - 12:50 pm
The rediscovery of America. States, an enduring myth
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
Identity, language and relationship in non-hotel hospitality. Rules for effective communication to strengthen perceived value according to Vivere di Turismo Business School
15 October 12:10 pm - 1:10 pm
Identity, language and relationship in non-hotel hospitality. Rules for effective communication to strengthen perceived value according to Vivere di Turismo Business School
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
The journey towards a new existence between the well-being of body and soul
15 October 12:10 pm - 1:10 pm
The journey towards a new existence between the well-being of body and soul
Place: Italy Arena
Category: Incoming Tourism
Language: Italian
Smart Destination: the toolkit to transform data into decisions
15 October 12:25 pm - 12:50 pm
Smart Destination: the toolkit to transform data into decisions
Organized by: IODAH, SATI, Popup
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Electric mobility in hospitality
15 October 12:30 pm - 1:30 pm
Electric mobility in hospitality
Place: Abete Room
Category: Hospitality Management
Travelling in the age of uncertainty: geopolitics, climate and safety
15 October 12:30 pm - 1:15 pm
Travelling in the age of uncertainty: geopolitics, climate and safety
Place: ASTOI HUB
Category: Trends
Language: Italian
Sport and tourism: levers for local territories
15 October 12:30 pm - 2:00 pm
Sport and tourism: levers for local territories
Place: Noce Room
Category: Destinations
Pompei Felix – A model for a more inclusive, aware and shared tourism and hospitality
15 October 12:30 pm - 1:30 pm
Pompei Felix – A model for a more inclusive, aware and shared tourism and hospitality
Place: Diotallevi 1 Room
Category: Destinations
Language: Italian
The strength of a chain, the soul of an independent hotel. New models for growing without losing authenticity
15 October 12:55 pm - 1:15 pm
The strength of a chain, the soul of an independent hotel. New models for growing without losing authenticity
Organized by: Hotiday
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Hidden Landscapes. Inside the Unconscious of Places
15 October 1:00 pm - 1:40 pm
Hidden Landscapes. Inside the Unconscious of Places
Place: Book&Go Arena
Category: Trends
Language: Italian
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THE ARENAS
The event program is organized as a unified system connecting InOut | The Hospitality Community and TTG Travel Experience.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
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