Events Programme
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- Events programme
InOut I The Hospitality Community is the hub where content, vision, and tools converge to interpret change and drive hospitality and tourism strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- Abete Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- EXTRA HOSPITALITY ARENA
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
The multiplatform narrative. When television changes its skin
15 October 3:40 pm - 4:20 pm
The multiplatform narrative. When television changes its skin
Place: Book&Go Arena
Category: Marketing&Sales
Tag: Book&Go
Language: Italian
The olfactory logo in the world of hospitality. An act of existence in the invisible
15 October 3:40 pm - 4:40 pm
The olfactory logo in the world of hospitality. An act of existence in the invisible
Place: EXTRA HOSPITALITY ARENA
Category: Marketing&Sales
Language: Italian
Gen Z: how a generation is revolutionising work in tourism
15 October 3:40 pm - 4:40 pm
Gen Z: how a generation is revolutionising work in tourism
Place: InOut Arena
Category: Hospitality Managemen
Language: Italian
Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
15 October 3:40 pm - 4:40 pm
Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
Place: Global Village Arena
Category: Incoming Tourism
Language: Italian
The Paths of Italy between culture and tourism: how to enhance them? How to narrate them? A guide for journalists
15 October 4:00 pm - 6:00 pm
The Paths of Italy between culture and tourism: how to enhance them? How to narrate them? A guide for journalists
Place: Noce Room
Category: Incoming Tourism
Language: Italian
Destinations in startup mode. New innovation models for DMOs and tourist destinations
15 October 4:00 pm - 4:20 pm
Destinations in startup mode. New innovation models for DMOs and tourist destinations
Organized by: ASSIDEMA & AST
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Eleventh edition of the Oscar degli Stabilimenti Balneari, awarded as every year on the occasion of SUN Beach&Outdoor Style
15 October 4:20 pm - 5:20 pm
Eleventh edition of the Oscar degli Stabilimenti Balneari, awarded as every year on the occasion of SUN Beach&Outdoor Style
Place: Beach Arena
Category: Beach Management
Language: Italian
Surprisingly Close. Ten Years with the Maasai People
15 October 4:30 pm - 5:10 pm
Surprisingly Close. Ten Years with the Maasai People
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
NextGen Tourism
15 October 4:30 pm - 5:30 pm
NextGen Tourism
Place: Ravezzi 2 Room
Category: Trends
From presence to experience: the geographies of value according to Nexi. Scale and orientation of international tourism spending in Italy
15 October 4:40 pm - 6:00 pm
From presence to experience: the geographies of value according to Nexi. Scale and orientation of international tourism spending in Italy
Place: Main Arena
Category: Incoming Tourism
Language: Italian
TRAVEL AGENCIES AT THE HEART OF THE MARKET: what they were, what they are and what they will be. PERSPECTIVES, OPPORTUNITIES, RISKS
15 October 4:50 pm - 6:00 pm
TRAVEL AGENCIES AT THE HEART OF THE MARKET: what they were, what they are and what they will be. PERSPECTIVES, OPPORTUNITIES, RISKS
Place: Global Village Arena
Category: Travel Agencies
Language: Italian
Landscape, greenery and sustainability: designing the value of Open Air destinations
15 October 4:50 pm - 6:00 pm
Landscape, greenery and sustainability: designing the value of Open Air destinations
Place: InOut Arena
Category: Outdoor
Language: Italian
Inhabiting excellence. Going beyond the standard to give the guest the privilege of a complete experience
15 October 4:50 pm - 6:00 pm
Inhabiting excellence. Going beyond the standard to give the guest the privilege of a complete experience
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Religious Pilgrimages: the reasons for their success between slowness, rediscovery of interiority and the meaning of existence
15 October 4:50 pm - 6:00 pm
Religious Pilgrimages: the reasons for their success between slowness, rediscovery of interiority and the meaning of existence
Place: Italy Arena
Category: Marketing&Sales
Language: Italian
Tourism creates experiences: but are we truly still capable of living them? Breathing as a tool to enhance the hospitality offered to the guest
15 October 5:20 pm - 6:00 pm
Tourism creates experiences: but are we truly still capable of living them? Breathing as a tool to enhance the hospitality offered to the guest
Place: Book&Go Arena
Category: Trends
Language: Italian
Business Game: doing business according to MTSM students. Scholarship dedicated to the memory of Alberto Corti
16 October 11:00 am - 12:00 pm
Business Game: doing business according to MTSM students. Scholarship dedicated to the memory of Alberto Corti
Place: Global Village Arena
Category: Trends
Language: Italian
Youth, Business and New Skills for Italian Tourism
From Roots to the Future
16 October 11:00 am - 2:00 pm
Youth, Business and New Skills for Italian Tourism
From Roots to the Future
Place: Ravezzi 2 Room
Category: Trends
Language: Italian
Governing the transition towards quality tourism: the existence of territories between sustainability, culture and European cohesion. Presentation of the XXVII Report on Italian Tourism
16 October 11:00 am - 12:00 pm
Governing the transition towards quality tourism: the existence of territories between sustainability, culture and European cohesion. Presentation of the XXVII Report on Italian Tourism
Place: Italy Arena
Category: Incoming Tourism
Language: Italian
FROM BANK TELLER TO TRAVEL DESIGNER, FROM PROMOTER TO EXPERIENCE CURATOR: HERE ARE THE JOBS YOUNG PEOPLE WANT TO DO IN TOURISM
16 October 11:00 am - 12:00 pm
FROM BANK TELLER TO TRAVEL DESIGNER, FROM PROMOTER TO EXPERIENCE CURATOR: HERE ARE THE JOBS YOUNG PEOPLE WANT TO DO IN TOURISM
Place: InOut Arena
Category: Hospitality Managemen
Language: Italian
I EXIST. AND YOU? Humans and humanoids in the tourism work of the future
16 October 11:00 am - 12:00 pm
I EXIST. AND YOU? Humans and humanoids in the tourism work of the future
Place: Main Arena
Category: Innovation&Technology
Language: Italian
The new beach identity: how to evolve the establishment beyond the standard model. Investments and expertise to reach the right target
16 October 11:00 am - 12:00 pm
The new beach identity: how to evolve the establishment beyond the standard model. Investments and expertise to reach the right target
Place: Beach Arena
Category: Beach Management
Language: Italian
One track only. Singapore-Italy by train, in search of oneself
16 October 11:00 am - 11:40 am
One track only. Singapore-Italy by train, in search of oneself
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
Staying within the existing: numbers, impact and new responsibilities between overtourism, short-term rentals, residents' needs and regulations. The non-hotel accommodation sector at a cross
16 October 11:00 am - 12:00 pm
Staying within the existing: numbers, impact and new responsibilities between overtourism, short-term rentals, residents' needs and regulations. The non-hotel accommodation sector at a cross
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Thrilling Territories. Using the thriller genre to captivate travellers
16 October 11:50 am - 12:30 pm
Thrilling Territories. Using the thriller genre to captivate travellers
Place: Book&Go Arena
Category: Marketing&Sales
Tag: Book&Go
Language: Italian
The Chinese tourism market exists but has changed. The new expectations of travellers and the new opportunities for hospitality
16 October 12:10 pm - 1:10 pm
The Chinese tourism market exists but has changed. The new expectations of travellers and the new opportunities for hospitality
Place: Global Village Arena
Category: Marketing&Sales
Language: Italian
Waiter and Sommelier: professions that exist and evolve. It is the time of the Narrative Waiter and the Narrative Sommelier
16 October 12:10 pm - 1:10 pm
Waiter and Sommelier: professions that exist and evolve. It is the time of the Narrative Waiter and the Narrative Sommelier
Place: InOut Arena
Category: Trends
Language: Italian
Award ceremony of the TOP OF THE PID MIRABILIA 2026 competition
16 October 12:10 pm - 1:10 pm
Award ceremony of the TOP OF THE PID MIRABILIA 2026 competition
Place: Italy Arena
Category: Incoming Tourism
Language: Italian
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THE ARENAS
The event program is organized as a unified system connecting InOut | The Hospitality Community and TTG Travel Experience.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
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