Events Programme
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InOut I The Hospitality Community is the hub where content, vision, and tools converge to interpret change and drive hospitality and tourism strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- Abete Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- EXTRA HOSPITALITY ARENA
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
EXIST. The evidence of change.
14 October 10:30 am - 10:55 am
EXIST. The evidence of change.
Organized by: Tourism Startup Association
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
The new Italian family: fewer cradles, more leashes. And what about tourism?
14 October 10:30 am - 11:30 am
The new Italian family: fewer cradles, more leashes. And what about tourism?
Place: Tiglio 2 Room
Category: Hospitality Managemen
Language: Italian
The Mediterranean that exists: five years of research into the challenges and opportunities of tourism. Priorities and trajectories that will shape the future of the area
14 October 11:00 am - 12:00 pm
The Mediterranean that exists: five years of research into the challenges and opportunities of tourism. Priorities and trajectories that will shape the future of the area
Place: Italy Arena
Category: Destinations
Language: Italian
Going beyond selfie tourism. That is, how to move from the rapid sharing of images to a deeper understanding of places, restoring meaning to travel
14 October 11:00 am - 12:00 pm
Going beyond selfie tourism. That is, how to move from the rapid sharing of images to a deeper understanding of places, restoring meaning to travel
Place: Book&Go Arena
Category: Destinations
Language: Italian
Agriturismo: a thousand experiences in one word
14 October 11:00 am - 1:30 pm
Agriturismo: a thousand experiences in one word
Place: Diotallevi 1 Room
Category: Trends
7 reasons why a resort loses revenue
14 October 11:00 am - 12:00 pm
7 reasons why a resort loses revenue
Organized by: INSIGHT UP
Place: Ravezzi 2 Room
Category: Marketing&Sales
The augmented travel agency: How to use digital tools and artificial intelligence to work more efficiently, communicate more effectively and sell with greater impact
14 October 11:00 am - 12:00 pm
The augmented travel agency: How to use digital tools and artificial intelligence to work more efficiently, communicate more effectively and sell with greater impact
Place: Global Village Arena
Category: Incoming Tourism
Language: Italian
The role of managers, hosts and property managers in the economic, social, cultural and environmental development of local territories. The real impact of the non-hotel accommodation sector
14 October 11:00 am - 12:00 pm
The role of managers, hosts and property managers in the economic, social, cultural and environmental development of local territories. The real impact of the non-hotel accommodation sector
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
The hotel that knows, anticipates and surprises: AI, data and services for the new guest experience
14 October 11:00 am - 11:35 am
The hotel that knows, anticipates and surprises: AI, data and services for the new guest experience
Organized by: AIMS Solution, Unicorn Mobility, Plutonios, Spotty Wi-Fi, Uattzy
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
New families, new needs, new opportunities: family tourism as a growth strategy
14 October 11:40 am - 12:00 pm
New families, new needs, new opportunities: family tourism as a growth strategy
Organized by: Its4Kids
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
14 October 12:00 pm - 1:00 pm
Place: Main Arena
Category: Opening Ceremony
Language: Italian
Bicycle tourism: a train you cannot afford to miss.
14 October 12:00 pm - 1:00 pm
Bicycle tourism: a train you cannot afford to miss.
Place: Tiglio 2 Room
Category: Incoming Tourism
The DINAclub project
14 October 12:00 pm - 1:00 pm
The DINAclub project
Place: Abete Room
Category: Incoming Tourism
Mangia's. Beyond hospitality, the art of creating destinations
14 October 12:00 pm - 12:30 pm
Mangia's. Beyond hospitality, the art of creating destinations
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
When travel is born from a conversation: the AI that changes the way you create, personalise and sell tourism experiences
14 October 12:05 pm - 12:30 pm
When travel is born from a conversation: the AI that changes the way you create, personalise and sell tourism experiences
Organized by: aiVAGO, Yookye, viaggIA
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Competitiveness exists when the team is solid. Four Italian companies share how they have invested in people, roles and skills to stand out in the market
14 October 12:10 pm - 1:10 pm
Competitiveness exists when the team is solid. Four Italian companies share how they have invested in people, roles and skills to stand out in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Designing well-being. The synergy between art and interior design as a strategic asset to improve hotel revenue
14 October 12:10 pm - 1:10 pm
Designing well-being. The synergy between art and interior design as a strategic asset to improve hotel revenue
Place: InOut Arena
Category: Hospitality Managemen
Language: Italian
The world as it is. Geopolitics as a tool to relaunch travel agencies and tour operators
14 October 12:10 pm - 1:10 pm
The world as it is. Geopolitics as a tool to relaunch travel agencies and tour operators
Place: Italy Arena
Category: Marketing&Sales
Language: Italian
Not Just Pride: LGBTQ+ tourism shapes new spaces for inhabiting reality. The transformation from niche market to strategic framework
14 October 12:10 pm - 1:10 pm
Not Just Pride: LGBTQ+ tourism shapes new spaces for inhabiting reality. The transformation from niche market to strategic framework
Place: Global Village Arena
Category: Trends
Language: Italian
Public-private partnership and new coastal architectures for tourism development and environmental protection
14 October 12:10 pm - 1:10 pm
Public-private partnership and new coastal architectures for tourism development and environmental protection
Place: Beach Arena
Category: Beach Management
Language: Italian
The Instagram gaze. The digital in the construction of the imaginary of places
14 October 12:10 pm - 1:50 pm
The Instagram gaze. The digital in the construction of the imaginary of places
Place: Book&Go Arena
Category: Marketing&Sales
Tag: Book&Go
Language: Italian
Collalto Tourism: collectible experiences
14 October 12:30 pm - 1:30 pm
Collalto Tourism: collectible experiences
Place: Cedro Room
Category: Incoming Tourism
Italian tourism 2026: data, trends and destinations of excellence
14 October 12:30 pm - 1:30 pm
Italian tourism 2026: data, trends and destinations of excellence
Place: Ravezzi 2 Room
Category: Trends
Short-term rentals: the era of improvisation is over. Technology, data and models for the new hospitality
14 October 12:35 pm - 1:05 pm
Short-term rentals: the era of improvisation is over. Technology, data and models for the new hospitality
Organized by: CleanBnB, URent, OK HOME, EasyIN
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Freedom beyond fear. The most challenging journey of a travel influencer
14 October 1:00 pm - 2:00 pm
Freedom beyond fear. The most challenging journey of a travel influencer
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
AI creates itineraries for free in 3 seconds: how can a Travel Creator or a Tour Guide survive? RedoMap Creator Beta: the new strategy to monetise
14 October 1:10 pm - 1:30 pm
AI creates itineraries for free in 3 seconds: how can a Travel Creator or a Tour Guide survive? RedoMap Creator Beta: the new strategy to monetise
Organized by: RedoMap
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
I Understand, I Intercept, I Convert. It is not enough to exist, one must go beyond one's own data, into the real movement of demand.
14 October 1:20 pm - 2:20 pm
I Understand, I Intercept, I Convert. It is not enough to exist, one must go beyond one's own data, into the real movement of demand.
Place: EXTRA HOSPITALITY ARENA
Category: Marketing&Sales
Language: Italian
Beyond expectations. Data from a record-breaking summer and new perspectives for beach establishments
14 October 1:20 pm - 2:20 pm
Beyond expectations. Data from a record-breaking summer and new perspectives for beach establishments
Place: Beach Arena
Category: Beach Management
Language: Italian
Choosing to be there: travellers, events and destinations put to the test of regenerative experience
14 October 1:20 pm - 2:20 pm
Choosing to be there: travellers, events and destinations put to the test of regenerative experience
Place: Italy Arena
Category: Incoming Tourism
Language: Italian
From Hospitality to Humanity. New hospitality experiences for a guest who returns to exist: the Terme Culturali project
14 October 1:20 pm - 2:20 pm
From Hospitality to Humanity. New hospitality experiences for a guest who returns to exist: the Terme Culturali project
Place: InOut Arena
Category: Trends
Language: Italian
Italian restaurants abroad: overseas agencies of national tourism. When the existence of a destination is strengthened through food
14 October 1:20 pm - 2:20 pm
Italian restaurants abroad: overseas agencies of national tourism. When the existence of a destination is strengthened through food
Place: Global Village Arena
Category: Marketing&Sales
Language: Italian
Sri Lanka and Northern Thailand: the new volumes of 'Le guide di Charmen'
14 October 1:30 pm - 2:30 pm
Sri Lanka and Northern Thailand: the new volumes of 'Le guide di Charmen'
Place: Tiglio 2 Room
Category: Destinations
Language: Italian
FIAB Bike Friendly Company Certification: recognising and enhancing the commitment to cycling mobility
14 October 1:30 pm - 2:30 pm
FIAB Bike Friendly Company Certification: recognising and enhancing the commitment to cycling mobility
Place: Abete Room
Category: Innovation&Technology
Language: Italian
Destinations are not invented: they are built. People, strategies and content to create value in territories
14 October 2:00 pm - 2:25 pm
Destinations are not invented: they are built. People, strategies and content to create value in territories
Organized by: Expirit, ASSIDEMA, WAU73
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Travelytics: transform data into strategies
14 October 2:00 pm - 3:00 pm
Travelytics: transform data into strategies
Place: Mimosa 1 Room
Category: Marketing&Sales
Language: Italian
Existing Without Filters: Young People and Hospitality Businesses Compared Beyond the Blind Spots of (Mis)Match. The Urgency of Forging a New Intergenerational Pact
14 October 2:10 pm - 3:10 pm
Existing Without Filters: Young People and Hospitality Businesses Compared Beyond the Blind Spots of (Mis)Match. The Urgency of Forging a New Intergenerational Pact
Place: Main Arena
Category: Hospitality Managemen
Language: Italian
The New Africa. Perspectives on a Changing Continent
14 October 2:10 pm - 3:00 pm
The New Africa. Perspectives on a Changing Continent
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
Recognising change. The signals that anticipate the tourism of tomorrow
14 October 2:30 pm - 3:10 pm
Recognising change. The signals that anticipate the tourism of tomorrow
Organized by: Repower
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Identity as proof of existence. A practical method to self-assess the brand identity of your hospitality property and improve it immediately
14 October 2:30 pm - 3:30 pm
Identity as proof of existence. A practical method to self-assess the brand identity of your hospitality property and improve it immediately
Place: EXTRA HOSPITALITY ARENA
Category: Trends
Language: Italian
Beyond appearances: a success case history. AI and digitalisation also on the beach to improve the relationship with guests
14 October 2:30 pm - 3:30 pm
Beyond appearances: a success case history. AI and digitalisation also on the beach to improve the relationship with guests
Place: Beach Arena
Category: Beach Management
Language: Italian
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THE ARENAS
The event program is organized as a unified system connecting InOut | The Hospitality Community and TTG Travel Experience.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
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